Comments on: Internet Branding - How to Harness the Power of the Net http://www.foowebdesigns.com/2008/11/internet-branding-how-to-harness-the-power-of-the-net/ Design Tips, SEO Tricks, Branding Ideas Sat, 04 Feb 2012 20:46:12 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Brand4profit http://www.foowebdesigns.com/2008/11/internet-branding-how-to-harness-the-power-of-the-net/comment-page-1/#comment-589 Brand4profit Sat, 03 Jan 2009 07:04:51 +0000 http://www.foowebdesigns.com/?p=174#comment-589 The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It's the push to make you do something. Live this image. Buy this now. Social Media Marketing is just the opposite. It's the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it's the allure of belonging in the group as you take action together. "I am doing this so why don't you do it with me?" On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. "She looks hot! I want to look hot too. I want to go to her hairstylist" and you do. Social Media Marketing uses the power of attraction. While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn't have the same impact because it's pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing. The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now.

Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction.

While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.

]]> By: affordable web site promotion http://www.foowebdesigns.com/2008/11/internet-branding-how-to-harness-the-power-of-the-net/comment-page-1/#comment-569 affordable web site promotion Wed, 31 Dec 2008 02:21:20 +0000 http://www.foowebdesigns.com/?p=174#comment-569 <strong>affordable web site promotion...</strong> I can't believe that I missed your point, I will have to do some research on this.... affordable web site promotion…

I can’t believe that I missed your point, I will have to do some research on this….

]]> By: Jim Spence http://www.foowebdesigns.com/2008/11/internet-branding-how-to-harness-the-power-of-the-net/comment-page-1/#comment-405 Jim Spence Mon, 22 Dec 2008 04:53:27 +0000 http://www.foowebdesigns.com/?p=174#comment-405 Sunday I was searching for sites related to Marketing and specifically branding goal internet marketing strategy and I found your site. Sunday I was searching for sites related to Marketing and specifically branding goal internet marketing strategy and I found your site.

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