Internet Branding - How to Harness the Power of the Net
By Admin | November 20, 2008
Internet branding is as important as any other marketing tool used to establish a reputation. Webmasters contribute to the success of well-designed websites by adding that technical element that shapes the users experience. Webmasters add that visual impact needed to draw and retain visitors. If a website is designed well, visitors return. If visitors return, it’s likely that they will tell others about the site. Pretty soon, the site will be promoted as the number one site for that particular service. Improving Internet branding can be obtained by consistent advertising. Internet branding can be an affordable tool that strengthens the corporate identity. The online reputation of a company is crucial nowadays.
With the multitude of layoffs and corporate failings, companies are seeking to push affordable branding methods to regain the public’s trust. Typically, Internet branding can be quite costly. Although the payoff is attractive, it can pinch corporate budgets. There are several companies who offer consultations on Internet branding with affordable branding as an option. In today’s economic climate, affordable branding ought to be a necessity!
Affordable branding and corporate identity are two crucial elements that new businesses seek. These affordable branding packages that websites and companies offer include web design and development, hosting and some programming. If affordable branding is what you seek, make sure the value is high. Affordable branding includes items like a toll-free telephone number or printed merchandise with your corporate brand. Other affordable branding products include notepads, mouse pads, lip balm, or laptop accessories.
Selecting a Domain
A prime example of effective Internet branding is Google’s website. Google would be called something like thebestsearchengine.com if it were not for its Internet branding. Google created a simple, seemingly affordable (no Flash or superfluous web design tricks) brand via the Internet. The success of the site took place the first time the visitor used the site. The ease of use and optimum search results made Google retain customers. That is the goal of Internet branding.
Choosing a great domain name is a vital decision in starting your Internet presence and establishing your brand. Domain names are a great example of affordable branding. You have the choice of up to 67 characters, although that is not advisable! There are several websites to choose from that allow you to find out if a domain name has already been registered, or offer you options if the commercial extension is taken. In Internet branding, the domain name should be clever, easy to remember and say something about your website’s content. The other factor is that with an easy to remember domain name, visitors can come directly to your website instead of going through a search engine.
A webmaster has the technical expertise to select a web package that best suits the company’s needs. Affordable branding options are available in terms of hosting, ftping files and overall technical configuration. It’s just a matter of research and keeping in mind the corporate brand.
Designing for Internet Branding
In order for a company to start its Internet branding campaign, a design team needs establish the company’s virtual ‘voice’. That ‘voice’ in Internet branding equals the uniform corporate theme, colors, print media, logo, etc. This aspect of Internet branding would not necessarily be lumped into affordable branding. In bigger, more established companies, much of the corporate design budget is allocated to web design. Affordable branding can be accomplished though! Expanding aspects of a website or maintaining its growth can be achieved at a lowest cost. Regardless of the affordable branding tips that you find or hear about, the goal of Internet branding is to manage the company’s reputation.
Five Tips To Successful Web Deign For Small Businesses
By Admin | November 17, 2008
Web design is a crucial part of crafting a small business, especially if one intends on doing almost all of their business online. The web design of a small business’ web site can make or break their profit margins. Small business owners have a lot to consider when pondering the web design of their new web site; should they have a flashy web design or something more simple? Should they outsource their web design or attempt to complete the task themselves?
Web design can be an extremely daunting task that leaves many small business owners feeling as if they will never be able to make a successful mark in the online retail market. However, here are some simple web design tips that will help any online retailer improve their web design.
Make a Plan and Stick to it - Too many small business owners become caught up in implementing cool features and unnecessary flash in their web design. When embarking on web design, have a concrete plan of how you would like your web site to be designed, and what special features you would like to have. After that, do not be tempted to add more features or expound on your original plan to much. Nothing turns potential customers away like an overcrowded and hard to navigate web design.
Color Counts - Color is an important part of web design, and color can make a small company look more interesting and exciting. However, going overboard on color in your web design can leave your business looking a little cheesy. Not only is yellow text on a hot pink background difficult to read, but it appears as if a thirteen year old girl did your web design! Feel free to play with color, but remember that unless a very young or eccentric crowd is your target audience, it’s probably best to stick with more “mature colors”, such as navy or burgundy in your web design.
Easy Navigation Wins Customers - Nothing is more frustrating than a difficult to navigate web design to potential customers. When constructing your web design, remember that sub pages should be easily and visibly linked to on your index page. If someone is seeking a product or a piece of information, it shouldn’t take four hours to navigate your bulky web design before they find it.
Get Savvy with Social Networks
By Admin | November 13, 2008
Sites such as Digg, Twitter, Facebook, and MySpace are great sites for networking, chatting, and catching up with old friends. But, these sites can also be valuable marketing tools as well. If you know a bit about search engine optimization and great content, you can use all of these sites to your advantage.
How?
If you plan to go the social networks route, get ready to spend a lot of time online. Building up your clientele is possible via these sites, but it is not a simple task. You will have to spend hours networking, joining groups, and writing educational content. Is it worth it in the end?
Many modern marketers swear by these networking sites. Those that put time and effort into building up their online presence often see quick results. Still, you have to know how to use a site properly in order to gain anything from it. Here are some fast tips:
- Network: as in real life, you will have to find key players online that you can network with. Join discussion groups, speak with those in your industry, and connect with important decision makers. The trick here is to find only those people that can increase your business - in short, don’t add every person you know to your page.
- Tip-Toe: don’t start selling your business right away online. If you come off as trying to pitch your product, people will turn away from you quickly. Instead, spend some time on a site, begin to meet people, voice honest opinions, get your name out there, and then start to talk about your own business.
- Blog: set up a blog that contains recent, informative, articles. Now, some people tend to include lots of SEO (search engine optimization) keywords into their blog articles, but this must be done with skill. You don’t want people to know that you are trying to increase site traffic.
The Art of the Article
If you have never been gifted with words (or a keyboard), don’t try and write your own articles - this can lead to immediate disaster. Articles that are full of misspelled words, typos, and errors will not put you in a professional light.
How To Create A Memorable Branding Theme
By Admin | November 11, 2008
Every business owner wants his or her company to stand out in the vast sea of online retailers. Branding is a crucial part of gaining new customers and seeing high profits month after month. Branding is not simply creating a theme for your company, but creating an overall image. Branding is an encompassing term that relates to five specific topics - your logo, your slogan, your web design, your marketing theme, and you overall company attitude. For a business owner, especially a small business owner, branding can seem like an extremely daunting task. However, branding is really no more difficult than any other aspect of running a business. Like anything else, branding is a skill that just takes a little time and a lot of practice to master. Here are some branding tips to get you started.
Logo - A killer logo is the first step in successfully branding your business. Companies like Coca-Cola and Apple Computers know this, and that is why more than half of the world’s population can recognize their logos immediately. Never simply go with clip art or your company name in a bold font. Work with a professional designer and really brainstorm an image that will stick in the heads of potential customers.
Slogan - After the logo, your business’ slogan is the second most important part of branding your company. If I say the words “just do it”, you immediately think of Nike, right? That slogan doesn’t only improve sales for Nike, it aids in it’s overall branding. As in, Nike doesn’t just become a retailer where people buy shoes, it becomes a strong background of athletic culture. You don’t just associate this company with footwear, you associate it with the overall athletic experience. That is a good example of successful branding. Your slogan shouldn’t just relate to your product, it should relate to the overall experience that customers can look forward to when using your product.
Web Design - A great web site is an important part of branding. Everyone in the Western world is familiar with Apple Computer’s simplistic and user friendly web site. In today’s digital age, more and more people are choosing to obtain most of their products and entertainment via the internet, which is why a strong web design is crucial to the branding of your business.
SEO Web Design & SEO Services
By Admin | November 7, 2008
SEO, or search engine optimization, serves a purpose by not only boosting web traffic to your website, but also as a service that most companies need. Without the use of professional studies, but by day-to-day research of your own, most people find a website for the first time by searching through a search engine. For the company or individual who created the website, developing a search engine friendly website is a necessity, rather than an option. A website is not effective if no one can locate it. A low ranking website equals low visitation and zero revenue. As more people have learned about this topic, the need for SEO Services has increased. SEO services and SEO web design work hand-in-hand in designing powerful, visible websites.
It’s likely that every major U.S. city has a SEO services company not far from them. Not every SEO Services company is alike though. So for those working in web design or web development, it is important to perform research to find out the range of SEO web design services offered at a particular SEO services company.
What to Look For When Selecting SEO Services
SEO web design is currently a hot selling draw for businesses and individuals. SEO services should include a team of search engine optimization experts who have a proven track record of success. As a webmaster or individual who seeks to employ an SEO services company for SEO web design, it’s important to consult with the company to strategize a plan of action. You should already have an idea of what you would like your website to illustrate. At your first consultation discuss budget, ways to improve your ranking and have the SEO services company design a personalized analysis and package of their marketing services. Some services do not require a long contract or upfront setup fees (you pay after seeing results). Inquire about the need for paid advertising services like pay-per-click and work together to establish realistic goals for improving rank.
A great SEO services company will house a team of SEO web design experts who provide the latest technology to boost traffic, while reducing some Internet marketing costs. SEO services companies should also offer an excellent account management staff, client testimonials with high success rates and proven SEO web design methods that are not currently banned on any search engines.
Basic Web Design vs. SEO Web Design
Internet marketing is an area of web development that should be heavily catered to and comprehensive. Services such as web statistics, search engine optimization and branding help to intensify visibility, revenue and placement of websites.
Image Branding: Tips for Effectively Branding Your New E-Business
By Admin | November 4, 2008
The Internet has transformed customer buying behavior as never before. Branding your new on-line business involves much more than simply choosing a brand name and asking customers to choose your brand over your competitor’s.
Companies participating in e-commerce compete for customers in an ever expanding marketplace. Understanding how on-line consumers develop familiarity with a brand, and ultimately loyalty to that brand, is crucial to any new e-brand’s success.
These image branding tips will provide ideas to help you choose a name for your new e-brand and ways to distinguish your brand from other similar brands on the internet.
Image Branding Tip #1-Understanding SEO: The 1st key to branding success
Appearing among the top-ranking search engine results is the single most important factor affecting new e-brand recognition. Real world brick and mortar businesses used to rely heavily on branding strategies like advertising on radio and television, or in printed newspaper and magazine ads.
These older branding strategies are relative ineffective for marketing new e-brands. Successful on-line e-branding may lead to real world brand recognition, but rarely visa-versa. One of the most rewarding things any new e-business owner can do is to learn everything they can about search engine optimization and how to optimize their website.
Image Branding Tip #2-Provide quality site content.
The quality of site content is the primary thing that draws on-line visitors to your website. Never forget that a competitor’s site is just a mouse click away. Visitors are looking for information. Provide them with what they want and they will return for more.
There are thousands, if not millions of websites offering the same or similar products and services. These websites often have very little to distinguish one from another. Unless you convincingly show site visitors your e-brand is somehow superior to the competition, your new brand and on-line business will not withstand the competition.
Image Branding Tip #3-Know what your customer wants
Don’t just produce a product and then try to brand and market it on-line. First, find out what your targeted audience wants or really needs. Then, try to meet that need with either a new product or service, or a better version of an older one. What can you provide that your competitors aren’t offering? What can you do better?
It is much easier to convince visitors to your website that you have the solution to their problems than to try and convince them to buy something they don’t really need or want.
SEO Strategies: Increased SEO Through Improved Site Linking
By Admin | November 3, 2008
Search engines have tremendous power over the success or failure of any on-line business. Webmasters can use these SEO strategies to their advantage and optimize any websites for increased SEO resulting in greater brand recognition.
SEO Strategy #1-Optimize the website’s linking structure
The web pages’ linking text structure is one of the most important aspects of SEO, Visitors to your website depend on being able to navigate freely. If a website is confusing or difficult to navigate, it will lose site visitors.
Search engines put a lot of importance to a site’s anchor linking structure. Good anchor text makes linking easier and allows search engine “spiders” to navigate freely throughout the site without getting stuck. This will help prevent engine spiders from stopping in the middle of indexing your website.
Here are some SEO linking tip examples:
A static text link looks like this. <A href=”myPage.html”>My Link Text</A>
Add your keyword phrase inside this anchor text linking it to a relevant web page like this: <A href=”/seo/seo-articles.html”>browse through our large selection of free seo articles</A> In this example notice the link text as well as the directory (named articles), and the page name it is linking to, all have the same keyword phrase. This will significantly increase SEO.
Google highlights the key search terms present in a website’s “URL.” Google also takes key terms from a URL’s body text content whenever there are no key search terms present in the site’s URL.
This is why naming your own links with key words/terms on each individual web page is so important. Adding your keyword/phrase 3-5 times into the link text and having 15-25 inbound links present increase SEO.
SEO increases whenever the text link has been embedded inside a readable paragraph. Please note that this does not take the place of other key terms in the paragraph text. There still has to be a menu for navigation that will contain some of the same links.
Web Design Tips: Power of Color (Part II)
By Admin | October 30, 2008
In the first article in this series, we reviewed the psychological power of color and how colors are subconsciously associated with symbolic meanings.
Colors have the power to affect our emotions, perceptions, and interactions. I failed to mention the color symbolism in the first article, Web Design Tips: Power of Color Part I was based on a purely Western perspective.
Other cultures may view colors from a totally different psychological point of view than Westerners. For instance, Westerners commonly view the color red symbolically with love and passion. But, it represents good luck to the Chinese, and purity to those from India. Red is the color worn by brides in the East and mourners from South Africa. It represents Communism to Russians and a color of Christmas and Valentine’s Day to most Americans.
Find out what a particular color may symbolize before targeting unfamiliar cultures. This will help you to avoid any unintentional offense. Otherwise, web designers trying to maximize the psychological power of color may have their attempts severely backfire.
That being said, this second article will focus more on the effective use of color combinations and how color can be used to bind a design together for optimum appeal. Here are some web design tips to help in choosing colors in your next web design.
Web Design Tip #1) Don’t use more than two or three colors on a single page. Too many colors become too busy and distracting.
Web Design Tip #2) Use the same background color on each page of the web site. Maintaining color consistency throughout the web design is very important to overall site continuity and avoiding appearing disjointed. Think of uniform background color of all site pages as the glue holding the site together. Take away your glue and the site starts falling apart.
The Importance of Corporate Branding
By Admin | October 28, 2008
What do Nike, McDonald’s and Coca-Cola all have in common? If you said that they were well-known corporations that would be half true. All three of these corporations utilize corporate branding and have a recognizable image that the public knows without having to reveal the name of the company. Their corporate branding and image have been built with such strength that everyone knows what they sell. In business, this term is called corporate branding. In cyberspace it can spell dollars. It’s the consistent message that you market to the public and the emotional response or perception that people have when they think of your business. Successful corporate branding and image branding translates to customer loyalty, increased revenue and image marketing. Corporate branding and image branding should be consistently maintained and should stick in the consumers’ minds. Often, consumers will remember the colors or the logo of a company - the image of the company. Corporate branding is the public relations of the business world. And there’s no better place for PR than the company’s website.
Building a Corporate Brand
Corporate branding and image branding are all around us. It’s in printing, logos and on the Internet. We cannot use a mouse pad or come across a refrigerator magnet without seeing a company’s image branded on the product. The purpose of image branding and corporate branding is to repetitively market your product or idea to the customer so that they recognize it instantly. More importantly, companies want that brand recognition to build revenue. Webmasters who own or run a website should approach image branding as a marketing tool and if an e-commerce website, a revenue generator. Deciding how strong an image brand for your site should be depends upon your objective for the website. If your website was designed to build and attract consumers, than image branding is a needed tool. On the other hand, if your website plans to draw visitors as an intermediary to a bigger website, than there’s no need to heavily invest in image branding. It’s easier to keep existing visitors than to attract new ones.
Alexa: What it is and How it Can Help Your Website
By Admin | October 27, 2008
Alexa is a web-ranking service that measures the traffic a website generates by looking at both the number of times a website is viewed per day, as well as the overall “reach.” Alexa rating is important because many advertisers and webmasters look at it as a way to determine the value of a link on the website. As a result, managing your Alexa rank is important if you are looking to use link advertisements as a way to generate money. With this in mind, the following are a few strategies for increasing a website’s Alexa rank.
Increase the Proportion of Your Visitors that Use Alexa
Alexa determines its rankings based on the number of users and site views from those who transmit data via the Alexa toolbar, also known as Sparky. The Alexa toolbar is commonly installed on a browser, such as Firefox or Internet Explorer. As a result, visitors only count towards your Alexa ranking if they have the toolbar downloaded and installed. Increasing your appeal to these users will rapidly result in your website moving up the rankings.
One group that often uses the Alexa toolbar is webmasters and other people interested in web design. Developing content of interest to webmasters and encouraging webmaster visits will greatly aid in increasing a site’s Alexa ranking. Another group that appears to have a great number of Alexa users is users in East Asia, based on the presence of several Asian websites in the Alexa top 500. Advertising on Asian social networking sites may help increase the number of visitors with the Alexa toolbar enabled.
Increase traffic
The best way to increase traffic, long-term, is to develop quality content that leads to a strong base of users who visit frequently. Aside from this, a few inexpensive Payperclick advertisements, such as those offered by Google, Yahoo or Exactseek, will increase traffic, and thus, your Alexa ranking. You may target keywords to audiences who may have a higher likelihood of possessing the Alexa toolbar, such as webmasters and other Alexa-heavy groups. An alternative suggestion to this is buying banners or links from webmaster forums and websites.
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